Peter Cook’s keynotes, conference facilitation and masterclasses are based on his three passions: Business, Music and Science. He has an enviable network of experts around the world who augment and extend his work. His masterclasses are illustrated with insights from the parallel universe of rock music, so be prepared to see business from the perspectives of the business school as well as the “school of rock”!

In the interactive masterclass “Leading Innovation, Creativity and Enterprise”, Peter Cook will discuss the VUCA (Volatile, Uncertain, Complex, Ambiguous) healthcare environment we face and examine strategies to ensure that your company is resilient, agile and creative in its responses to such a world.

His ideas are based on his latest book for Bloomsbury, Leading Innovation, Creativity and Enterprise, which features exclusive interviews with Sir Richard Branson, Johnson and Johnson, Pfizer and many other companies that lead the field in innovation. Peter is author and contributor to 11 business books and he writes for Sir Richard Branson’s Virgin brand.

Join the masterclass on November 17th, 2:30pm – 4:00pm, The Studio room, and register now at Frontiers Health 2016!