Roberto Tagliabue is the founder of Awake, a San Francisco digital firm focused on the design of innovative product experiences.

As a digital technology native with a background in architecture, design, and communications, Roberto has been at the forefront of helping innovative brands create impactful product experiences. Most recently, Roberto has built and lead the design team at Jawbone. Before launching Awake, Roberto founded Visere, a digital creative firm that was acquired by Jawbone. Previously, Roberto gained invaluable experience during his time at Razorfish, Motorola and Nike, where he received multiple awards for the design of the Nike+ platform.

Roberto’s passion is crafting end-to-end product experiences, which capture desires, enrich humanity and connect people to the things in life that matter most.