Andrea Bracci discusses the digital transformation corporate project in Polifarma

Berlin, 17-18 November 2016: Interview with Andrea Bracci, Managing Director at Polifarma spa. The company’s philosophy is characterised by values that start with personal attention, whether a customer or an employee, focussing on results, dynamism and innovation and an ever attentive eye on the national and international market. The company pursues its own objectives working closely with partner companies and is always open to assessing new opportunities for licences, concessions and marketing agreements. With a strong introduction to the Medical Class, the company operates directly in the field of ethical medicines and, through its subsidiary Polifarma Benessere, in the field of OTC medicines, oral hygiene, dermo-cosmetics and in make-up focussed on the pharmacy channel.